Creating Oriented Executable Market Plan †Myassignmenthelp.Com

Question: Discuss About The Creating Oriented Executable Market Plan? Answer: Introducation Samsung is known as the worlds largest manufacturer of smartphones and other electronic devises. It is also a leading manufacturer of LCD panels and televisions. Samsung has impressive design capabilities; it was able to develop and roll out Samsung Pay in less than a year. The company has long-standing relationships with distributors and retailers all over the world. Samsung Leader 8 is a spectacular modern smartphone marketinghouses a super fast Qualcomm Snapdragon 821 processor, 4GB of RAM and 64GB internal storage plus micro SD expansion. The phone has a classy look due to the golden highlights, gold knobs in an "old school' keyboard and great forte aluminum construction. Leader 8 is run by a 2300 mAh battery that supports wireless charging. The handset has a 12 MP rear camera and a 5 MP front camera. It measures 130.2 62.2 15.9mm and weighs 235g. This beast has Android Nougat software and packs S voice, Samsung Pay and a multi-functional configurable hotkey. Improve product awareness by invigorating interest in the product. Samsungs vision is to inspire the world, create a new future Samsung commits to communities by leveraging its three key strengths, creative solutions, innovative commodities and new technology. Samsung hopes to a richer experience and better world through these efforts. Marketing objectives Build and raise awareness Intensify market and customer knowledge Increase the number of followers on social media Financial goals Generate revenue from the product through various sales methods and advertising Successfully penetrate the local market Track the operational and manufacturing and lower them so formulate a competitive price Situation analysis There are overwhelming opportunities for Samsung in the marketing environment. There are also challenges that the company believes it can meet successfully. A SWOT analysis highlights the strengths, opportunities, weaknesses, and threats of Samsung Leader 8. The SWOT analysis provides a sketch of the products position in the market. Samsung Leader 6 has some impressive strength and looks forward to the various opportunities. Solid financial management, the growing number of brand-loyal consumers and dedicated executives will propel the success of Leader 8 as a new product in the market(Hollensen, 2015). As the company expands internet sales and implements the marketing plan of the new commodity, it will also have to take key measures to safeguard duplication of the product. However, a key strategy of thwarting operations is building strong relationships with suppliers, retailers, and consumers(Pride, 2008). Samsung Leader 8 SWOT analysis Strengths Two 4.2 inches Full HD AMOLED screen on the flip top. One screen is on the front and the other on the inner side of the device. Better camera, 12 MP rear facing c camera and 5MP front facing camera Improved body style, it is built with aviation-grade aluminum Qualcomm Snapdragon high-speed processor Supports wireless charging and has fast charging capability Fingerprint sensor Weaknesses It does not have a waterproof feature Availability is currently limited to China Opportunities Improve on the brand with regular updates Better processors available on other Samsung phones Samsung can export the product to other countries thus expanding its turnover and edges exponentially. Enormous total market potential Increasingly growing online market Samsungs loyal customers are likely to buy the new product Threats The major threat for Samsung Leader 8 is the competition especially from other companies planning to launch flip phones. The mobile phones market has intense price competition Internal competition regarding internet sales may lead to the deterioration of the enterprise's relationship with retailers Competitive analysis of Leader 8 The competitive scenario regarding the IT and technology industry is significant as each IT and technology operator is competing against each other with a view of acquiring market shares of the others. An analysis of the of the industry especially concerning flip phones indicates that the most significant competitor is LG. These two IT and technology companies are competing against each other and the competition is evident mainly in both companies planning to launch flip phones this year. The competitive scenario has been awful, and this has caused a significant drop in the number of shipments. The industry competition is not good, as most Western consumers do not prefer flip phones and at the same time, the highly competitive market environment is highly affecting the IT and technology industry significantly. Marketing strategy Samsung Leader 8 is a high-end smartphone sold, manufactured and designed by Samsung Company. To compete effectively in the market, a marketing strategy for Samsung Leader 8 is necessary. Leader 8 will apply a marketing mix strategy which will put into consideration the 4ps, product, place, price, and promotion. Product strategy Samsung invests a lot in research to develop quality products to its customers. Samsung Leader 8 has features that will make it emerge as the winner in the highly competitive market environment(Luan Sudhir, 2010). Leader 8 exhibits security and helps to optimize work ensuring business continuity. It has a professional style and provides the capability one needs in carrying out business tasks. The phone appeals to the nostalgic trend by the fact that it is a flip phone fitted with a T9 keyboard. Another feature that enables Leader 8 to differentiate itself from an incredibly competitive market is the having two Full HD Super AMOLED screens Place strategy Place strategy refers to the entire management system that ensures that products are distributed to areas where consumers can access them. Samsung works with the concept of channel marketing with segmentsmodern retail and distributors, sales and service dealers(Constantinides, 2006). Samsung Leader 8 will be sold through chains of retailer shops with the aim of concentrating on the demand and expanding in-store share. Sales and service dealers will be involved in corporate sales, and they can also exhibit Leader 8 in their exclusive showrooms. The phone will be distributed using the unique distribution scheme of a single distributor. The distributor will further cater to all retailers in the area(Armstrong Kotler, 2005). Price strategy The pricing scheme of Leader 8 will depend on the demand curve and competition in the market. Samsung will adopt a pricing system that is directly proportional to the demand curve and one that beats the competition in the market. Samsung may either take a skimming price policy or a competitive pricing strategy. The brand may adopt a skimming price strategy to get a high value for the product before competition sets in the market(Cravens Piercy, 2006). Once the commodity is old or any competitor launches a similar product, Samsung will drop the price of Leader 8. Samsung may adopt a competitive pricing technique for Leader 8 to top prevent flanking attacks from its competitors and defend its position in the market. Promotion strategy The promotion strategies for Samsung Leader 8 will involve providing awareness and campaigns. The awareness phase will include providing consumers with information regarding the exceptional features. Schemes will be updated in the media to inform the customers about Leader 8 and its goals. Putting out the new release, public relations and writing articles for trade publication are some of the activities that will be included in the promotional schemes(Frank-Martin Peattie, 2009). Posters, placards, and hoarding will be put up in the main cities. Celebrities will be made its brand ambassadors to improve the global appeal of the product. Samsung will also take advantage of the high number of followers of celebrities to popularize the product. Samsung depends on personal contact with retailers and distributors to launch the product in the market. This connection will help demonstrate Samsung Leader 8 unique qualities, convey the products message and enhance relationships. Samsung representatives will visit shops to offer training on the features of the new product. To meet greater demand as distribution expands, Samsung will employ more sales staff in stores that have high traffic of customers (Peter Donnelly, 2011). Action programs for achieving the marketing and financial objectives Marketing Objectives Action plan Build and increase product awareness Manage mass email communication using free or inexpensive online software Provide existing and potential consumers and stakeholders with information about the product through regular branded newsletters(Davids Newcomb, 2006) Increase market and customer knowledge Conduct regular market survey research with customers regarding product, promotion, service, etc.(Walker, Mullins, Boyd, Larreche, 2005) Collect information from social media platforms Gather data from stockies Escalate social media following Gain social media followers by running promotions Regularly update information about the product and offers(Cohen Haley, 2009) Increase the reach of selected content by embracing paid advertisements on social media Financial objective Action plan Create revenue from the commodity through various sales methods and advertising. Advertise on a range of media including search engines advertising, newsletters, and radio to ensure maximum reach(Mintz Currim, 2013). Conduct marketing campaigns Regularly alter and change prices at target markets to obtain the projected profits Become a market leader within the local market Increase market penetration by offering promotional pricing based on research Conduct advertising and market campaigns to promote awareness of the product Intensify advertising by targeting national media and publications Make the product more price competitive by tracking the projected costs and lowering them Track the manufacturing and distributing costs Offer the best price possible the enables the company to attain the expected profits Reduce advertising costs by using inexpensive or free media platforms Implementation and control of the marketing plan Implementation of the strategic objectives will involve preparing a comprehensive list of activities to be performed, the resources needed and the people who will be responsible for the various functions. In the implementation phase, marketing managers must ensure efficient use of funds, marketing and human resources(Wood, 2011). The Samsung Leader 8 will apply a control strategy that includes monitoring vital thrusts and recognizing milestones for critical tasks and afterward observing setbacks and issues. Monitoring key projects will involve authorizing implementation control focused on examining critical pushes. Milestone reviews will concentrate on a full-scale reassessment of the technique applied and if it is fit to proceed or reevaluate the plan(Jain Haley, 2009). Implementation controls help to maximize the return of the marketing plan(Larreche, 2005). Understanding the controls in the technique utilized helps develop useful performance indicators. Customer feedback, target market sales, and budgeting are some of the indicators that will be used to evaluate the performance of Leader 8. One the control that will be used for Leader 8 is monitoring customer feedback through surveys and polls. One way of conducting the surveys will be hosting online polls on the internet that ask specific questions about the product. The surveys may also be done through individual interviews in person or via phone or with marketing groups. Surveys will determine the revenue generated, and units sold this and at the point of sale with the help of retail partners. Conclusion To achieve its set goals successfully, Samsung needs to evaluate each of its marketing strategies carefully throughout the set period adjusting where necessary. A SWOT analysis of the product shows that Samsung can expand Leader 8 market to other countries. Leader 8 is a unique design, and thus there is limited competition from the same line manufacturer. The handset is new, and so it does lack awareness, creating an image of the commodity in the consumers mindis a necessary (Plan, 2006). It was taken into account that Samsung has not yet announced the price of Leader 8 and therefore it is recommended that the company should use a pricing strategy that will enable it to make the most profit while creating a positive brand image. A marketing plan is essential an essential aid and tool for managing and making well-grounded decisions. References Armstrong, G., Kotler, P. ( 2005). Marketing: an introduction. Prentice Hall. Cohen, W. A., Haley, G. T. ( 2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company. Constantinides, E. ( 2006). The marketing mix revisited: towards the 21st century marketing. Journal of marketing management, 22(3-4), 407-438. Cravens, D. W., Piercy, N. ( 2006). Strategic marketing (Vol. 7). New York: McGraw-Hill. Davids, M., Newcomb, K. ( 2006). Planning for Marketing Success: Turning the Wheel by Creating a Task-Oriented, Executable Marketing Plan. Frank-Martin, B., Peattie, K. J. (2009). Sustainability marketing: A global perspective. Wiley. Hollensen, S. ( 2015). Marketing management: A relationship approach . Pearson Education. Jain, S. C., Haley, G. T. ( 2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company. Larreche, J. C. ( 2005). Marketing management: a strategic, decision-making approach. McGraw-Hill/Irwin. Luan, Y. J., Sudhir, K. (2010). Forecasting marketing-mix responsiveness for new products. Mintz, O., Currim, I. S. (2013). Journal of Marketing . What drives managerial use of marketing and financial metrics and does metric use affect performance of marketing-mix activities. Peter, J. P., Donnelly, J. H. (2011). Marketing management: knowledge and skills: text, analysis, cases, plans. Plano: Business pub., INC. Plan, E. M. (2006). Marketing Management. Pride, W. (2008). Marketing. Cengage Learning. Walker, O. C., Mullins, J. W., Boyd, H. W., Larreche, J. L. (2005). .Marketing strategy. McGraw-Hill Education. Wood, M. B. ( 2011). The marketing plan handbook . Pearson Higher Ed.

Principle Discussed Completely Overruled - Myassignmenthelp.Com

Question: Discuss About The Principle Discussed Completely Overruled? Answer Introducation The identification doctrine helps us to recognize and point any frauds or wrongs that are done by a member, officer or Agent of the said organization by laying down principles that would make the task handier. By what is discussed above, it can be concluded that the ideas and minds responsible for the working of an organization are the brain of the entity in legal terms, hence, the doctrine is a theory used to administer the wit and the will of an organization. It was in the famed Lennard's Carrying Co Ltd v Asiatic Petroleum Co Ltd [1915] AC 705 case that the doctrine was formulated. It was stated in the court of law that liability can only be inflicted if any entity from the organisation is involved, when it was questioned if a ship was liable for the loss of goods if directed on a wrong course. Daimler Co Ltd v Continental Tyre and Rubber Co (Great Britain) Ltd [1916] 2 AC 307 was a case in which it was very clearly stated by the jury that the companys residence can be considered as a place where the minds that work together to administer the company reside in. El Ajou v Dollar Land Holdings plc [1993] EWCA Civ 4 case became a turning point as it re-shaped the idea of the doctrine. It was ruled that all people can take command as the brain and the administrator of a company, hence, the principle that was discussed above was completely overruled. Before we discuss the case of Salomon v A Salomon Co Ltd [1896] UKHL It can be said that the stockholders are inclined to follow a doctrine that induces them either to lift the veil in question or simply to pierce the said corporate veil. It is known that a financial institute or a company is an unrelated and a unique legal entity, not bound by the identities of any other of its members. Something similar can be said for its losses and liabilities, for it is known that the company is a separate legal entity so all the losses and liabilities that are inflicted upon it are subjected to the organization only, not on its members. Hence getting into the above case, the foundations of the company was based on a fraud. If a company is formed properly, it is bound to be a totally separate legal entity no matter what; hence the court has the choices to lift or to pierce, convicting the members of breach of law, though it is quite rare for companies to apply for such conditions in many countr ies of the world. In the Adams v Cape Industries plc [1990] Ch 433 case, the court ruled that piercing will only be done when the roots of the company are based on a fraud or if a member applies for an exit. There was a debate on this very topic in the of Prest v Petrodel Resources Ltd [2013] UKSC 34 case and the same opinion was held up by the court. References Adams v Cape Industries plc [1990] Ch 433 Daimler Co Ltd v Continental Tyre and Rubber Co (Great Britain) Ltd [1916] 2 AC 307 El Ajou v Dollar Land Holdings plc [1993] EWCA Civ 4 Lennard's Carrying Co Ltd v Asiatic Petroleum Co Ltd [1915] AC 705 Prest v Petrodel Resources Ltd [2013] UKSC 34 Salomon v A Salomon Co Ltd [1896] UKHL

Sample Personal Essay For High School Student Scholarship

Sample Personal Essay For High School Student ScholarshipThe composition of a sample personal essay for high school student scholarship is an important part of student selection, as it will assist the student in preparing a well-written work and essay. By working with the sample essay, students can become familiar with the appropriate tone, style, structure, and the author's voice as they progress through their studies.Students should not allow themselves to get too caught up in expressing themselves. Instead, it is important that they consider the topic at hand and give it due consideration. This is the best way to be certain that they are writing an appropriate essay for their level and not trying to cram or 'skim' their way through a difficult text.The writer should always aim to present the best possible image when they are completing a personal essay for high school student scholarship. This means that they should always portray the student in a positive light. There are many ar eas in which this is required. However, when it comes to a personal essay for high school student scholarship, this includes the fact that the writer should remain calm, cool, and collected throughout the entire essay.Since the topic of the essay will vary from person to person, it is important that they choose the proper topic, or at least the subject matter, to write about. In many cases, students may have learned a lot about an area of interest, yet they may still need to write about it in their own words. In some cases, students may learn about a particular area of interest in a class, but want to share this information in their own words in order to present their viewpoints. The sample personal essay for high school student scholarship should always include a discussion of the topic of the essay itself.For instance, in addition to discussing the topic in the essay itself, students may need to include a section within the essay where they discuss their views on a particular topi c. In some cases, they may need to even combine topics to make a theme. By doing so, they will be able to present the student in a more effective manner.While composing the essay, it is very important that the student be prepared to respond to any questions or concerns that they may have. A student's involvement will vary, but many students prefer to participate in a public interview with a school official. Other students choose to write down their thoughts while sitting in on a discussion group for as long as possible. Regardless of the way that the student decides to do their paper, they should always prepare to provide the responses to any questions or concerns that they may have.It is also important that the student makes sure that they research their topic of choice and find out as much as they can before writing their personal essay for high school student scholarship. This will ensure that they are ready for when the essay is actually published in the student handbook or othe r school publication. By studying the facts surrounding the topic and presenting a clear argument, the student will be able to present their viewpoints and persuade their audience to believe in them.By reviewing and compiling all of the material that they may need, the student will have a better understanding of how to write a sample personal essay for high school student scholarship. By doing so, they will be able to present themselves as an expert on whatever topic they choose to write about. In addition, by providing the student with the information they need to construct a compelling essay, they will help the student to reach their academic goals.

Stop Aid to Africa

Earth First vs. Headwaters essays

Earth First vs. Headwaters essays Earth First! is characterized as a radical environmental group by its enemies and as a necessary and militant group seeking to protect the environment from illegal use and predatory actions by big business by its supporters. The group has raised objections to one project in particular, the Headwaters project in Humboldt County in Northern California, bringing it into conflict not only with the Maxxam Corporation that is pushing this project and with various employees or potential employees of that company but also with the FBI, lading to several court cases either directed at Earth First! or undertaken by Earth First! in order to challenge the actions of Maxxam. A number of legal issues are raised in these court actions by both sides in the dispute. Headwaters Forest was acquired by Maxxam Corporation in 1986 in a leveraged buyout. Maxxam Corporation is headed by Texas financier Charles Hurwitz, and he greatly increased logging of ancient redwoods to reduce his takeover debt, which started a ten-year battle with Earth First! over what would happen to the forest. The forest in question includes six ancient groves of old-growth coastal redwoods covering approximately 6,000 acres. Also included is another 12,000 acres of old-growth trees. These have been selectively logged but are surrounded by a mixture of young forest, stream zones, and cut-over lands targeted by environmentalists for restoration. Groups like Earth First! became interested because there are good reasons The old-growth redwoods of Headwaters provide critical habitat for the endangered marbled murrelet, coho salmon, and other species. Only 150 years ago the redwood forests of Oregon and California covered two million acres; now less than four percent remain. The Clinton administration and the State of California have agreed to purchase two of ...

Modern Utilitarianism Essay Example | Topics and Well Written Essays - 1000 words

Modern Utilitarianism - Essay Example The answers she created enemies and friends for her and answers that saved the birds. Carson gave the cause of the decrease in the number of birds as the strong synthetic insecticides. These insecticides, like dichlorodiphenyltrichloroethane (DDT), in the form of dusts, sprays, and aerosols were affecting the food chains. The insecticides achieved this by poisoning the food chain from insects to the top. The chemicals were not only harmful to the insects but to the humans as well. They caused cancer and liver tumors. This led to the banning of the DDT insecticides and consequently saving a huge number of birds. However, the companies that were producing the insecticides underwent loss hence viewing Carson as a foe (Minteer 169). Her encouragement and message that man needs to act in moderation for him to achieve an equilibrium with nature led to a number of legislations by the federal on utilitarian conservation of the environment. One of these acts legislations was the clean air act . This act, which has undergone a number of amendments, required the Environmental Protection agency to make and enforce laws that protect humans from airborne chemicals and contaminants that are dangerous to human health (Minteer 169). The Wilderness Act passed in 1964 created a legal description of the wilderness in the US. It protected around nine million acres of federal land. This act preserved the wilderness and hence the animals in it. The Clean Water Act was passed in the year 1972. This acts main aim was to protect the waters of the land from pollution by doing away with the release of large amounts of poisonous substances into the water. This act not only... As the report stresses  the only person who had the exact answer to the question that no one was sure about the answer was Rachel Carson. This biologist had taken time to complete the book that would provide answers to the question of the decreasing number of birds. The answers she created enemies and friends for her and answers that saved the birds. Carson gave the cause of the decrease in the number of birds as the strong synthetic insecticides. These insecticides, like dichlorodiphenyltrichloroethane (DDT), in the form of dusts, sprays, and aerosols were affecting the food chains. The insecticides achieved this by poisoning the food chain from insects to the top. The chemicals were not only harmful to the insects but to the humans as well. They caused cancer and liver tumors. This led to the banning of the DDT insecticides and consequently saving a huge number of birds. However, the companies that were producing the insecticides underwent loss hence viewing Carson as a foe.From the discussion it is clear that  the Wilderness Act passed in 1964 created a legal description of the wilderness in the US. It protected around nine million acres of federal land. This act preserved the wilderness and hence the animals in it. The Clean Water Act was passed in the year 1972. This acts main aim was to protect the waters of the land from pollution by doing away with the release of large amounts of poisonous substances into the water. This act not only made safe the water that human beings consumed but also the fish they ate.

A South Affican Investment Essay Example | Topics and Well Written Essays - 1000 words

A South Affican Investment - Essay Example They argue that this profit would then be used to help move blacks into positions of management. Indeed, CalTex could show that they had moved 40% of their black work force into positions once only held by whites. They also showed that their operations had moved blacks into 22% of their lower management positions. They also were paying a higher than average wage to their black workers, resulting in improved living conditions. The argument against the utilitarian benefits of CalTex continuing to refine oil did not negate the political realities of South Africa. None of their black workers were able to unionize, vote or even travel into â€Å"white† areas without special permission. The negation of these basic human rights counteracted any good that CalTex was providing to the black community through job opportunities, improved wages or slight upward mobility. Building the plant would give tax revenue to the government and imply cooperation with the regime. I believe that it is more important for the corporation to not expand because without basic human rights, a better job doesn’t really make life much better. I believe that as a stockholder I should have voted for CalTex to suspend operations in South Africa. This first proposition was the best way to set a good example of moral corporate governance. I would know that I would surely lose money if the other stockholders voted with me, but I would feel better about the future profits of the company. CalTex is an international company and pulling out of South Africa would not have a long-term effect. The refinery could have been sold and the corporation could have withdrawn. As to the second proposition of not selling to the military, I believe that I would not have voted for this proposition. The simple fact is that South Africa had passed a law specifically against such actions. My feeling is that if a corporation is going to do business in a given country, they should obey the laws